Illustrative demo data
78/ 100 · Promising
DemandCompetitionDemographicsCatchmentAccessReviews
01
Overview
Opportunity score + a plain-language summary of the location case.
Sample report
See the evidence behind every finding
A complete Roocation report is built from nine consistent sections. Explore a labelled example — with sources, confidence, limitations and recommended checks shown in context.
This is a complete Roocation Full Report for a sample location: a café at 123 King St, Newtown NSW, analysed with a 1 km analysis area. Open it and click through every section to see exactly what a finished report looks like before you analyse a real address.
Every figure here is demonstration data. It's realistic in structure but illustrative in value — chosen so you can judge the report format, not the suburb. Nothing on this page describes the real Newtown market or any real business.
The sample carries all nine sections — Overview, Location Context, Competition, Demand & Gaps, Demographics, Catchment, Access & Transport, Reviews and the Report Summary. Each section labels its sources and the confidence of its findings, and the Report Summary translates that evidence into a plain list of what to verify before you commit.
It also shows where each tier stops. The Free Preview gives a three-level status — Promising, Mixed or Highly Competitive — with the headline signals behind it. Snapshot (A$59) adds the exact 0–100 Opportunity Score, the leading competitors and mini section summaries. Full Report (A$99 total on your first project — an upgrade from Snapshot for the difference) includes all nine sections, full competitor detail and PDF and PowerPoint exports. Compare & Decide (A$199 first-project total) then places shortlisted locations side by side on identical evidence — without forcing a winner.
Illustrative demo data — Café · Newtown, NSW · 1 km analysis area · July 2026
Nine sections. One complete view of the location.
Six input signals are translated into nine consistent report sections, so every location is reviewed in the same decision-ready structure. All figures below are clearly labelled illustrative demo data.
Illustrative demo data
Business typeCafé
LocationKing St, Newtown NSW
Analysis area1 km · walkable high street
Use caseProposed location
02
Location Context
The address, business type, analysis area and the setting being read.
Illustrative demo data
14 direct · 13 adjacent within 1 km
03
Competition
Direct and adjacent competitors nearby, read for strength — not just a count.
Illustrative demo data
Strong▲ trending 12 mo
04
Demand & Gaps
Local demand signals and market gaps, from public search-interest and activity.
Illustrative demo data
25–3426%
35–4420%
18–2418%
05
Demographics
Resident age, household and life-stage profile, read against your customer.
Illustrative demo data
24,500residents · 6,800 workers within reach
06
Catchment
Estimated potential reach using distance, routing and barriers.
Illustrative demo data
6 min walkTrain 400 mParking moderate
07
Access & Transport
Walking, transit and parking — how the catchment actually converts to visits.
Illustrative demo data
4.2avg · 1 km
ServiceValueWait times
08
Reviews
Nearby review distribution and recurring themes as a market signal.
Illustrative demo data
Promising — verify on-site
Visit at peak and quiet times
Confirm lease, zoning & fit-out
Confidence · High — demand signals are directional, not sales
09
Report Summary
The decision-ready summary: strengths, trade-offs, confidence and recommended checks.
What the evidence looks like in context
Each finding carries its source, coverage date, confidence and known limitations — the report labels the limitation rather than presenting an unsupported conclusion.
Local demandStrong & trending
CompetitionHeavy nearby — verify on-site
How to read the Overview score. The Opportunity Score is a useful summary, but not the verdict — inspect the components, confidence and trade-offs behind it. Roocation shows the working, not just a number.