Location intelligence for Australian businesses

Is this location right for your business?

See whether the customers fit, what the competition really signals, how strong demand looks — and the risks to check before you commit. For a location you're considering, or one you already operate.

View Sample Report

Source-labelled evidence · confidence shown on every finding · limits stated, never hidden

Analyse a location View sample report
Public, source-labelled data. No card or internal sales data required.
Australia-first coverage Sources and confidence shown For proposed or current locations

Two ways to start

One product supports both decisions — choosing a new location, and understanding the one you already run.

CHOOSING A NEW LOCATION

Validate before you commit

  • Explore any Australian address
  • Validate it with a full evidence report
  • Compare up to three side by side
  • Check the deal before signing

REVIEWING A CURRENT LOCATION

Understand what surrounds you

  • See the external conditions around your business
  • Review expansion or renewal options with evidence
  • Monitor meaningful change week to week

See the sample report

Why Roocation

A location can look right—and still hide weak demand, heavy competition, or a customer base that doesn't fit. Roocation brings the signals together before you commit.

WHAT ROOCATION READS

The six independent signals Roocation reads for every location you're weighing up.

Demand
Search interest
Strong ▲ trending
Competition
Within 1 km
14 direct nearby
Catchment
Residents · 1 km
Demographics
Customer fit · age profile
Accessibility
Transit + walk
Train 400 m · parking moderate
Review patterns
Nearby sentiment
4.2 avg nearby

Six signals. One clearer location decision.

Read together, with confidence and limitations shown in context.

FROM QUESTION TO DECISION

One address in. A clearer decision out.

Find, validate and compare without changing criteria halfway through.

FindValidateCompare

01

Find

Enter the business, address and analysis area.

02

Validate

See the evidence supporting the location—and what still needs checking.

03

Compare

Put shortlisted locations side by side on compatible metrics.

INSIDE A FULL REPORT

Nine sections. One complete view of the location.

Six signals are translated into nine consistent report sections, so every location is reviewed in the same decision-ready structure.

Illustrative demo data
78/ 100 · Promising
DemandCompetitionDemographicsCatchmentAccessReviews

Overview

See the overall location case at a glance.

Illustrative demo data
ABS CensusPublic reviewsSearch signals
Coverage date · Jul 2026
Confidence · High

Location Context

Know what supports each finding.

Illustrative demo data
14 direct competitors · 1 km

Competition

Read the direct and adjacent market around you.

Illustrative demo data
Strong▲ trending 12 mo

Demand & Gaps

Understand local interest and demand signals.

Illustrative demo data
25–3426%
35–4420%
18–2418%

Demographics

Know who lives and works nearby.

Illustrative demo data
24,500residents · 6,800 workers within reach

Catchment

See who is realistically within reach.

Illustrative demo data
6 min walkTrain 400 mParking moderate

Access & Transport

Assess walking, transit, parking and access.

Illustrative demo data
4.2avg · 1 km
5
4
3
ServiceValueWait times

Reviews

Learn from nearby customer sentiment.

Illustrative demo data
Visit at peak and quiet times
Confirm lease, zoning & fit-out
Check frontage, parking & access
Known limit · public listing coverage can lag very recent openings

Report Summary

See what still needs validating before you commit.

THE FULL REPORT

One clearer location decision.

Your first Full Report — A$99.
View Sample Report
Use the arrow keys or scroll to explore all nine sections
Swipe to explore all nine sections
Illustrative demo data — realistic in structure, illustrative in value. Same example throughout: Café · Newtown · 1 km.

Compare without a forced winner

Identical criteria, green / amber / neutral — and “Unknown” stays unknown. Where evidence doesn’t support a winner, Roocation says so.

See how a full comparison reads

Sample report

See the evidence behind every finding.

Explore a complete example with sources, confidence, limitations and recommended checks shown in context.

roocation.com/report/newtown-cafe
Newtown NSW 2042 · Café · 1 km analysis area · July 2026

Evidence view — two findings, shown the way the full report shows every one.

Local demandStrong & trending
Source
ABS Census + public search-interest signals · coverage Jul 2026
Confidence
High
Limitation
Search interest is a proxy for intent, not verified sales.
Recommended check
Count footfall on-site at peak and quiet times.
CompetitionHeavy nearby — verify on-site
Source
Public business listings & reviews · coverage Jul 2026
Confidence
Medium
Limitation
Listings can lag recent openings and closures.
Recommended check
Walk the block to confirm direct competitors within 400 m.
Every finding carries its source, coverage date, confidence and known limitations. Illustrative demo data.
Open the full sample report
Evidence & methodology

Evidence you can trace. Limits you can see.

Every finding shows its source, coverage date, confidence and known limitations.

6 scored categories
Demand, demographics, catchment, access, reviews and competition.
Source-labelled findings
Every finding shows where it came from.
Confidence and coverage shown
With coverage date and known limitations.
Up to 3 comparable locations
The same methodology across each location.
Built from public, source-labelled data
ABS / Census Public business listings & reviews Public search-interest signals Routing and map-network sources

Roocation shows public and derived signals with their sources — not provider partnerships or endorsements. A report does not replace an on-site visit, lease review, or financial due diligence.

WHY ROOCATION

Can’t I just Google it, walk the area or ask AI?

You can—and you probably should. Roocation brings the important location signals together, shows the evidence behind them and helps you compare your options before you commit.

See what makes Roocation different →

Before you commit

Four questions worth answering before any lease.

Are the likely customers a fit?

Who actually lives, works and moves around this address — and do they match the business you're planning? Resident profiles and daytime workers can tell very different stories.

Does competition signal demand — or saturation?

Nearby competitors aren't automatically bad news. Density, clustering and quality gaps decide whether a strip validates demand or crowds you out.

What needs checking on site?

Data can't see everything. Peak footfall, parking reality, frontage and neighbours need your own eyes — a good report tells you exactly what to verify.

What could change the decision?

A new competitor, a planning application, a transport change. Know the watch-outs before signing — and keep watching after.

Try the free tools

Keep watching after the report

A location doesn’t stop changing after you decide. Monitoring runs a scheduled weekly check of public sources against your report baseline — email first, dashboard for detail. Not real-time surveillance; every finding carries its source, date and confidence.

EVERY MONDAY

Weekly Pulse

No meaningful changes

What we checked: 5 watched competitors · new listings · hours · review movement · source availability. Next check: Mon.

WHEN IT MATTERS

Verified alerts

Verified new direct competitor

What changed → why it may matter → evidence & confidence → what to check next. Red is reserved for this alert alone.

EVERY MONTH

Does the decision still hold?

Baseline → Current → Change

The Monthly Review answers one question against your report baseline — with coverage and confidence stated.

A$19/month or A$189/year per location (save A$39/year on annual billing) · up to five watched competitors · explicit opt-in, no automatic enrolment · reports themselves stay one-off purchases.

Pricing

Choose the level of detail you need.

Start with the interactive sample. Reports are one-off purchases — Monitoring is an optional recurring subscription for ongoing checks.

First-project prices are shown below; later projects in the same account use the future-project price.

Snapshot
A quick read on one location's core signals.
A$59
First project · A$79 future projects
One location
  • Opportunity Score and core summary
  • Demand, competition, and nearby competitor snapshot
  • Mini demographics, catchment, and access
  • Source labels, confidence, and a clear upgrade path
Complete analysis
Full Report
The complete nine-section analysis for one location.
A$99
First project · A$129 future projects
One location
  • All nine report sections
  • Full direct & adjacent competitor table
  • Demand & market-gap analysis
  • Demographics, catchment & accessibility detail
  • Reviews, Report Summary, limitations & checks
  • PDF export and PowerPoint deck
  • Eligible Snapshot upgrade credit
Compare & Decide
Up to three locations, side by side on the same criteria.
A$199
First project · A$229 future projects
Up to 3 locations · +A$79 each beyond three
  • Up to three Full Reports
  • Side-by-side comparison on the same criteria
  • Compared side by side only when locations & metrics are compatible
  • Comparison Decision Summary
  • Comparison PDF and PowerPoint deck
  • Confidence & compatibility context
  • Additional locations at +A$79 each beyond three
What's includedSnapshotFull ReportCompare & Decide
Opportunity Score (0–100)
Nine report sections
Competitor counts
Full competitor table
Demand & market-gap analysis
PDF & PowerPoint export
Side-by-side comparison
Decision Summary
Locations covered11Up to 3
Insights

Make better location decisions.

All articles
Branded Roocation graphic: evaluating candidate business locations across an area map
Location Strategy·9 min read

How to Choose the Best Location for a New Business in Australia

A practical framework for weighing demand, competition, catchment and access before you commit to a site.
Location Strategy·8 min read

Business Location Analysis: The 10 Factors That Actually Matter

The signals worth your attention — and the ones that quietly mislead — when reading a location.
Catchment·7 min read

Catchment Area Explained: Who Is Actually Within Reach

How to weigh residents, workers and passers-by for the kind of business you're opening.
FAQ

Questions before you choose a location.

Clear answers about data, coverage, confidence and what a report can—and cannot—tell you.

View Sample Report

No. Roocation brings together public evidence — demand signals, competition, demographics, catchment and access — so you can make a more informed decision. It does not predict revenue and does not replace an on-site visit, lease review, legal checks, or financial due diligence. Curious how this compares with researching a location yourself? See what makes Roocation different.

Public sources include ABS/Census, public business listings and reviews, public search-interest signals, and routing and map-network sources. Every finding is labelled with its source, coverage date, and known limitations. Provider attribution does not imply partnership or endorsement.

No internal sales data is required. The free preview and reports are built from public, source-labelled data, so you can analyse a location you don’t yet operate.

Each finding includes its source, coverage date, and confidence context. If evidence is limited — or locations cannot be compared on the same basis — Roocation labels the gap and avoids presenting a definitive ranking.

Roocation is Australia-first. Coverage and confidence can vary by area and dataset; where evidence is thin for a location, the report says so rather than filling the gap.

Before you commit, see what the location data says.

Start with a free preview — public, source-labelled evidence for the location you have in mind.

View Sample Report